Ismosys and ActiveRep Establish A Pan European Partnership For Demand Creation

Date: 8/7/2015

Bicester UK, Erding Germany, – July 8th 2015.
For Immediate release

UK based Ismosys and Germany based ActiveREP, both long established independent sales and marketing organisations, have signed a strategic partnership which will allow them to maximise their mutual resources for the benefit of their partners and customers they serve.

Ismosys ( Integrated Sales Marketing and Operations ) has an established European operation, however, a need existed to expand in Central Europe whilst ActiveREP, an established and successful representative organisation based in Germany and covering Central Europe, were looking for additional resources to expand their demand creation activities and penetrate new and emerging customers and markets. This can be achieved utilising the existing ISMO model and ActiveRep have a seasoned and experienced sales organisation which can directly fulfil the needs of Ismosys in Central Europe.

The partnership will be launched initially focusing on the CUI Inc product line where Ismosys is already engaged as a representative throughout Europe. CUI has fully endorsed the collaboration between Ismosys and ActiveRep recognising the strength and depth of services available as a direct result of the two organisations joining forces.

Matt McKenzie, President of CUI stated “Germany is a strategic focus for CUI as we continue to build market share for our power supply and board level component products in Europe. With their combined resources and market knowledge, we believe this agreement between Ismosys and ActiveRep will be instrumental in accelerating our growth in this region.”

Nigel Watts, Founder and Managing Director of Ismosys comments, “This is a ground breaking partnership which will directly benefit the existing and future partners of both Ismosys and ActiveRep. The combination of resources and experience presented by the companies will allow us to jointly expand the range of services on offer to our partners. We are very excited by the potential this can deliver to our customers”.

Brendon Hutton, Managing Director of ActiveRep further added, “This unique European Representation Model that we have developed together with Ismosys will now offer CUI and other global partners, a new innovative model, with additional diversification into services and solutions focused on expanding and growing their business. We have refined this “Representation 2.0″ model to focus on additional value-add to our partners whilst minimizing their direct cost of sales – we are really looking forward to working with such a dynamic and fresh company such as CUI and further expanding their market presence and share.”

Notes to Editors

About ActiveRep
ActiveRep GmbH was originally established in 1994 as a Manufacturer’s Representative focusing on Technical Sales and Support for the Central European Market. We are built around a close-knit focused Technical Team with a dominant sales DNA. We strive on efficient execution of our business and its growth, aligning ourselves to strongly complement our distribution partners and direct customer engagements. We pride ourselves in our highly experienced team, our innovative model and knowledge of our market.

About CUI
CUI Inc is a technology company focused on the development and distribution of electronic components. At the leading edge of power supply design, the organization supports customers as they strive to improve the energy efficiency and environmental credentials of their application. The company’s power group is complemented by a portfolio of world-class board level components, consisting of interconnect, sound, motion control and thermal products. An unwavering commitment to create collaborative partnerships with customers and a drive to see that their design project is a success has been a hallmark of CUI’s sustained growth since its founding in 1989. As a leader in the industry, CUI will continue to invest in the future through new technologies, talented employees, expanded manufacturing capabilities, and a growing global reach.

CUI Inc is a subsidiary of CUI Global, Inc., a publicly traded company whose common stock trades on the NASDAQ Exchange under the symbol CUI. Within its tech industry, there are several rivals, one of which being amd. Investors have been known to buy amd shares as well as CUI shares as both are doing incredibly well on the stock market.

About Ismosys
Ismosys is the trading name of the Spectrum Electronics group, established in the UK in 1994 as a pure semiconductor manufacturers representative. The Ismosys name was adopted in 2008 to reflect both the pan European expansion of the business and model to an Integrated Sales Marketing and Operations (ISMO) organisation focusing on demand creation and customer expansion throughout the European customer base and high growth market sectors. In addition, Ismosys has developed key partnerships with design and channel partners to maximise the reach, penetration and service offering of the ISMO model.
For further information relating to this release, please contact one or more of the following people :-

Mr Brendon Hutton – Managing Director – ActiveREP GMBH ([email protected] )

Mr Nigel Watts – Managing Director – Ismosys ([email protected])

Mr Jeff Schnabel – VP of Marketing – CUI Inc ([email protected])

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