Changing the face of the rep
ISMOsys ( Integrated Sales Marketing Operations Systems ) is a Pan-European representative company, comprising of commercial, sales and technical expertise, acquired by Astute Electronics in April 2021.
We represent major electronics components and systems manufacturers along with design and manufacturing services throughout Europe and India, providing unparalleled support to customers on any market segment, design houses and vendors. We support advances in design through strong relationships with both the manufacturer and designer. Our collaboration with leading distributors and industry partners allows us to drive sales and revenues for the partners with whom we are engaged.
With ten regional offices and representation throughout Europe and India, our localised approach means expertise in each territory and a more personal service to our customers and partners.
Our mission
Changing the
face of the rep
Our Locations
UK & Ireland
Benelux
Central Europe
France
Iberia
India
Italy
Nordic
Turkey
Our People

Roberto Blanco
President

Gregory Maudens
BDM – Benelux

Jon Sypula
Global Operations Manager

Consuelo Jimenez
Sales and Rikolto Support – Iberia

Veronique Madeline
GM – France

Miguel Perez
Country Sales Manager – Iberia

Mick Dickens
Group PCB & EMS Manager

Mikael Nordstrom
GM – Nordic

Olaf Houtepen
GM – Benelux